Year after year, the statistics around crashes and vehicle incidents remain consistent. The statistics are staggering, in 2024 alone, 44,680 people lost their lives in preventable traffic crashes in the U.S., a decrease of less than 1% from the previous year, according to the National Safety Council (NSC). This is not just a number, it represents entire communities shattered by loss and suffering. It’s time for us to take action.
Considering these alarming figures, I want to advocate for a transformative approach to vehicle safety, a shift in mindset. It’s time for all of us—employers, organizations, families, and individuals—to take a stand and commit to making our roads safer.
The cost of “wrecklessness”
The reality is that the United States is spending more on vehicles and transportation than ever before. Yet, despite advancements in automotive safety technology and infrastructure, we continue to see a tragic number of crashes. People are dying, becoming disabled, and incurring exorbitant costs related to insurance, legal fees, medical bills, and vehicle repairs. The cycle of financial strain and emotional trauma is perpetuated by a culture that often downplays personal accountability.
A call for accountability
It’s time to eliminate the notion that “it won’t happen to me.” Many drivers, particularly men, overestimate their driving abilities, leading to ‘wreckless’ behavior on the road. We need to confront this mindset head-on. Every time we get behind the wheel, we have a responsibility to ourselves and to others.
The best driving experience is one that doesn’t involve preventable incidents. We must recognize that incidents on the road are preventable. By taking personal ownership of our actions, we can significantly reduce the number of crashes and their associated costs. Imagine a world where reduced traffic congestion leads to lower insurance premiums, fewer medical appointments, and, most importantly, fewer lives lost.
The path forward: Training and communication
We need to invest in training and communication. Organizations should prioritize safety as a core value, providing ongoing coaching and resources for their employees. This includes not only defensive driving courses but also fostering open discussions about safe driving practices.
We must also hold each other accountable. If we see someone driving ‘wrecklessly’, we should feel empowered to speak up. Professional confrontation can be a powerful tool in promoting safety. By making safety a personal responsibility, we can create a ripple effect that extends beyond our immediate circles. We must work together to change the narrative around vehicle safety. By embracing accountability, investing in training, and fostering open communication, we can create safer roadways for everyone.
Please contact me to discuss next steps in minimizing your risk while maximizing the health of your workforce.
John Wayhart | Senior Vice President | John.Wayhart@MarshMMA.com | 847. 463.7161
Zero Accident Culture®
Prevent. Predict. Prosper.
